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DISCOVER THE SECRET TO A BEARD WORTHY OF LEGENDS

Modern-day Vikings battle for what's best for their beard – grab your armour today!

34,981+ Reviews

SHOP CUSTOMER FAVORITES

“KEEPS FEET HAPPY ON AND OFF THE BIKE”

“THE BEST SOCKS WE’VE EVER TESTED.”

“MY FEET WERE DRY, WARM, AND COMFORTABLE”

“KEEPS SKIN SOFT AND HYDRATED”

“THE MOST GROWTH WE'VE SEEN”

“MY BEARD IS THICK, SOFT, AND NO LONGER ITCHY”

WIELD THE RIGHT WEAPON

1

Don't underestimate the damage a poorly crafted brush or styling tool can inflict upon your beard.

Excessive heat or unseen jagged edges can burn, snag and tear at your facial hair – learn more here.

Rise above, and choose Beard Tools & Accessories that will make worthy companions for your beard on its journey to Viking glory.

CONSISTENCY: OVERCOME THE STRUGGLE

2

Greatness takes time – Vikings didn't conquer in a day.

Arm yourself with patience, persistence, and a solid beard care routine.

Witness your beard transform from stubble to a symbol of inner strength.

WASH WISELY, WARRIOR

3

Even a well-meaning wash can ambush your beard.

Opt for all-natural washes and conditioners to keep your beard's defences strong.

CONQUERING SENSITIVE SKIN

4

Warriors differ in battles.

Our chemical-free, all-natural products offer top-quality ingredients if you have sensitive skin.

Nurture your beard comfortably with our hypoallergenic solutions.

SEASONS CHANGE, SO SHOULD YOUR BEARD CARE

5

Adapt your beard care to changing seasons as the Vikings did to battle conditions.

From scorching summers to freezing winters, each season poses challenges.

Our all-weather solutions keep your beard in prime condition, no matter the elements.

The Right Barber: Your Beard's Battle Ally

6

The right barber is vital for your beard's shape and style.

Discover Mikey Sbeih of Struggle & Style, the unrivalled beard grooming extraordinaire.

Place the power of your beard under his skilled hands – you'll be glad you did.

Choose the Right Beard for Your Face

7

A Viking doesn't merely pick up any sword - he chooses one that complements his strengths and battle style.

Similarly, the perfect beard isn't a one-size-fits-all affair. It should complement your face shape, enhancing your natural features and asserting your style.

The Sweet Smell of Victory

8

Designed to transport you to the Viking era's rugged fjords and expansive forests, our uniquely crafted, all-natural scent profiles leave your beard smelling great and full of character.

Sheila, 54

Verified Happy Customer

"A warrior doesn't just wield his weapon; he keeps it well-maintained."
‍
- Faiysal Kothiwala, Chief Bearded Officer

HOW TO CHOOSE THE RIGHT BEARD

The best beard for you is one you can wear with confidence and pride. Experiment, adapt, and craft your signature look and scent.

First Time Here?

SAMPLER KIT

Are you new here or maybe you just want to find your next favorite scent?

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THE BEARD STRUGGLE DIFFERENCE

We are committed to being the most innovative, customer-focused men's grooming company!

From our high-quality beard oils and skin care to the natural beard balms that make up our signature line…

Our products are formulated from pure, all-natural ingredients to nourish rather than ravage your beard so you look and feel your best.

Join The Beard Struggle to…

- Defeat beard struggles with breakage, dryness, itchiness, patchiness, or slow growth.

- Discover easy grooming solutions and radiate confidence.

- Seize beard wash, soothing balm, brushes, nourishing oils, wax and more for the ultimate care.

- Join our Brand Viking Insiders for connection, guidance and brand building

- Get an Exclusive VIP Black Card, access to other brands and additional savings

Uncover More About Us – Let’s Get Social

We're leading the charge in the beard revolution with over 100,000 happy customers and a combined 1 million followers on Instagram and Facebook.

But don't just take our word for it; our reputation stands as strong as our beards...